The ultimate benefit of the program is that it enhances the overall image of the online merchant. Consumers demand not only convenience but a peace of mind. The proposed program offers both, and it will increase the number of online shoppers, thus causing a market expansion for online merchants. The first retailers who implement the proposed program will also be able to differentiate themselves and capture larger market shares in their respective segments. Once embraced by the majority of retailers, the program will become an industry standard.
Due to few number of current competition, gullalletimes.com will be the first-mover advantage and it is well positioned to establish itself as the leader in the newly created service category. Gullalletimes.com therefore has an enormous upside potential and is poised for rapid growth. By securing agreements with companies such as google.com and facebook.com for online add services and host large numbers of merchants , Gullalletimes.com will raise high entry barriers for possible competition and will significantly minimize the replication factor.
Keys to Success
- Retrieve all pertinent information on a participating merchant.
- Match appropriate return procedures against the returning item.
- Present procedures to the consumer in the most concise format.
- Provide reference to the merchant’s entire return policies if requested.
- Inform the merchant of the entire transaction as it occurs.
- Gain authorization from the merchant to return merchandise if needed.
- Present the merchant’s website to consumer for selling opportunities.
- Provide confirmation emails to the customer of the actions taking place if requested.
- Interact with the merchant’s database for further customer details if needed.
Maintain a record of the transactions for the company’s own database.